How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
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Tuesday, Oct. 17, 2017
Tuesday, Oct. 17, 2017
You're invited: Tuesday, October 17th, 2017 at 4:30 pm
Black Barn Restaurant 19 E. 26th St. (Across the street from 41 Madison, about mid-block on 26th St.) New York, NY 10010
Your Store vs. Amazon
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Why attend? 80% of shoppers shop online, but 75% of indie stores don't sell online. Meanwhile, Amazon is spending heavily to put your store out of business. It recently purchased Whole Foods for $13 billion and setup a relationship with Kohl's. Your customers are going online. Your ...
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